Eucerin's 'SkinFirst Express' Mobile Tour

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Hours:	10 a.m. to 2 p.m. both days (Sat. and Sun.)
In/Outdoor:	Indoor
Cost:	see below
Category:	Health & Wellness

Eucerin is bringing its first-ever “SkinFIRST Express” interactive mobile tour to the 2011 Health & Fitness Expo in Boston as part of the brand’s year-long Skin First Movement to create a skin-savvy nation by encouraging Americans to treat their skincare more like healthcare.

Visitors at the mobile interactive SkinFIRST Express will learn skin care tips and be invited to take the Skin First Pledge on mobile iPad Pledge Stations, as well as create video blogs. They will also receive hand massages and product samples, and learn about the Eucerin product assortment to add to the experience.

Sara Kate Gillingham-Ryan, who has made the health of her readers her primary focus, will also be on-hand to share her healthy skin habits and insights. Additionally, a dermatologist will be joining to provide skincare tips, advice and expertise.

The Eucerin Skin First Movement began in 2010 with the Skin First Pledge and has since grown to become a nation-wide experiential movement. To date, more than 100,000 people have pledged to put the health of their skin first.

COST

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N/A

WEBSITE

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www.bostonhealthexpo.com/

LOCATION

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900 Boylston Street, Boston, MA, 02115 map

2011 Health & Fitness Expo
Hynes Convention Center
900 Boylston Street
Boston, MA 02115