The Prudential Tower’s “Beacon of Boston” turns pink

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Hours:	Begins at 5 pm sharp
Ages:	Infants, Toddlers, Kids, Teens, Adults
In/Outdoor:	Indoor, Outdoor
Cost:	Free see below
Category:	Special Events

The Shops at Prudential Center, New England’s #1 shopping and dining destination, launched “31 Nights of Light,” a new Boston holiday tradition. Utilizing a new set of LED lights on the 51st floor of the Prudential Tower, The Shops at Prudential Center is lighting the top of the Tower a different color every night of the month to honor special non-profit organizations that are making a significant difference in the lives of residents of Massachusetts, and beyond.

On December 28th at 5p, the 51st floor lights will shine pink in honor of The Ellie Fund. Please join us for a free Flip The Switch Celebration at the Belvedere Court (near Isis Maternity), The Shops at Prudential Center with host JC Monahan, WCVB-TV5 and Special guests actress Ever Carradine & recording artist Coby Brown.

The free event is sponsored by Mix 104.1, WCVB-TV5, Panera Bread, The Daily Grill and features plenty of prizes and giveaways.

“The Prudential Tower has long stood as the Beacon of Boston, cheering on our home team, standing tall for causes that impact our communities and now, during the holiday season, the Tower will shine bright pink on December 28 to remind the entire city what the holidays are truly about; caring, sharing, family and friends, a time to look outward and remember those who need our support,” said Andrea Simpson, Director of Marketing for The Shops at Prudential Center.

For more information about The Ellie Fund, visit http://www.elliefund.org. To learn more about the 31 Nights of Light program, visit http://www.prudentialcenter.com.

COST

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Free!

WEBSITE

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www.elliefund.org/pinkpru.htm

LOCATION

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800 Boylston Street, Boston, MA, 02199 map